9 Reliable Copywriting Tips to Skyrocket Your Sales

Thank you for your interest in receiving my weekly Marketing
Success tips, designed to increase your sales in less time and
with less effort.

This is the first in a series of e-mails where I will share with you the
“9 Reliable Copywriting Tips to Skyrocket Your Sales.”

Just in case you’re not familiar with me, let me tell you a little bit about myself.

A professional business writer and journalist, I’ve helped clients across the country turn out superior copywriting for their websites, brochures, T.V. commercials, newsletters, direct mail pieces, sales letters and more.

These clients include hospitals, government contracting agencies, internationally renowned non-profit organizations, doctors, software development companies, book publishers, retailers, manufacturers and more.

Question:
When you brainstorm about headlines for your marketing pieces, how much time do you spend gathering and researching specific data related to your product or service?

Tip:
Your headline is the single most important part of your marketing piece. It is the hook that grabs your prospect’s attention. It is what compels them to read the next sentence, instead of tossing it in the trash or exiting your web page.

Studies show you have about 4.5 seconds to grab your prospects’ attention in print and only 2.5 seconds on the web. If you don’t make the opportunity count, it won’t.

Being specific sets your copy apart. It not only makes it different; it makes it believable. Take a look at the following headlines and decide for yourself, which is more compelling and believable.

Example 1

We collect millions of dollars for clients in unpaid bills

Example 2

How we collected more than $30,451,709.24 in unpaid bills over the last 3 years for thousands of lawyers nationwide

What compelling facts does your data reveal?

If your headline doesn’t pass the test for being attention-grabbing and specific, you might as well cap your pen and call it a day. Without that crucial first step, the rest are a waste of time.

In your next Marketing Success e-mail, we’ll explore why facts tell, but don’t sell.

Committed to your marketing success,
Lina Penalosa
April 5 , 2005